Toraja Mountain Coffee Team
Chief Coffee Officer
Charlie has 20+ years of entrepreneurial experience. Curious by nature, Charlie has 6+ years of living in Indonesia starting three companies starting with luxury furniture, leather shoe company and a successful coffee farming and roastery company. Charlie also has 6+ years of import and export experience and is living full time in Indonesia.
Charlie is the most important connection to the land and farmers associated with Toraja Mountain Coffee. His relationship with the people of Toraja is that of a local and brother.
Director of Coffee Procurement and Farmer Relations
Jenita is from Toraja, born and raised. Jenita is living in Toraja and has been with Charlie from day 1. Jenita and Charlie have worked together for 6+ years starting from zero to now being chosen for 2 years in a row by the Indonesian Ministry of Trade for presenting to various nations our coffee we grow, process, and roast. Jenita is self taught in everything she has done. Her large family extends throughout the region and 90% are small coffee and chocolate farmers. Jenita’s father is a tribal leader.
She is instrumental and holds key relationships with government officials including the Toraja Governor, and Director of the Indonesian Ministry of Trade.
Master Coffee Roaster
Oche is from Sumba, Indonesia, trained in Jakarta and established in Bali. She is one of the top coffee roasters in Indonesia and also a coca / chocolate roaster. She has worked for a large coffee company that had over 20 outlets for 8 years. She is highly experienced in sourcing Indonesian coffee and making blends using several roasting methods and beans from all over the world. She is also a highly skilled epicurean in Indonesian cuisine, managing a successful cafe pre-Covid where she was also a chef.
A father of four and serious foodie, Art is passionate about all things culinary - especially coffee, which is best served straight up, no cream, no sugar. Art grew up in the restaurant industry, working in both the front of house and back, and has since led the growth of brands from startup to Fortune 500. As the CEO of Toraja Mountain Coffee, Art is dedicated to connecting the Toraja farmers with the American coffee audience. Bridging two worlds, both supporting each other, sharing stories and a world of flavor and exploration.
Meet Our Farmers
Friendly, smiling faces. Strong hands and legs from walking the fields and working with the beans. Generations of knowledge and love for the mountains of Toraja and the soils and rains that give rise to our coffee. And, every cup of coffee you buy helps grow their farming infrastructure and future for their families.
Our mission is to create a genuine, ongoing connection between American coffee-drinkers and the Torajan people through the celebration of this rare, remote, uniquely delicious brand of coffee bean - and as a result shape a better life and future for our farmers, their lands, villages and families.